Target Audience

For my radio show, i am going to need to aim the content at a target audience, so that there is a structure to the show specifically appealing to one demographic, rather than a random collection of content in an attempt to appeal to everyone, which would be messy and unsuccessful.

The target audience of the show effects many elements of the radio show, such as the genre and overall content of the radio show. Elements which it will effect include:

The Opening Jingle - Depending on the genre and target audience, the opening jingle to a radio show can be significantly different, as shown in research to radio jingles. The opening jingle is to set the mood for the programme, and gives the listener mental idea of what the program is about, and the genre etc. This can change such elements as the instruments used (soft, string instruments for a peaceful genre, or heavy drum beat for a rock, exciting genre).

The Presenter - Depending on the target audience of a show, this can influence the presenter. For example, if it was a show about women and there complaints, there is more chance of it being a woman presenter, as it is appropriate for the show, or if was a nature programme, then it would most likely be a person with a soft, pronounced voice, such as David Attemborough, as it is something we signify with nature and nature programs.

The Content (Music, Discussion, etc.) - Probably the feature most effected by the target audience of the radio program is the content. The reason for listeners tuning into that program is because they expect a certain type of material, for example if the target audience was classical music lovers, they would expect discussion about musical pieces, with intervals of classical music pieces, and possibly interviews with composers etc.


The target audience i chose was secondary school children (aged 12-18) such as myself. To find out what type of program they would be most interested in, i did a survey of 100 students. Below are the results:

As you can see the majority of my target audience prefer listening to a radio show about music, so this is what i am going to do.

This is how it is going to effect the elements i mentioned before.

The Opening Jingle - As i am going to base my radio show around new upcoming music in jersey. This means that i have to give the impression of this theme in my opening jingle. I shall use a modern sounding track, quite upbeat to set the mood, using modern instruments such as electric guitar and a drum beat.

The Presenter - The presenter of the show should be quite normal, but with a distinctive voice, so that the show is recognised purely by his voice. He should be quite litterate and pronounced, and knowlegable of the music industry.

The Content - As the brief for the project states, the content of the program must include a radio jingle, a welcome from the presenter, an introduction of a interviewee and a responce, followed by another audio piece. I am going to interview a friend who is interested in music and plays his own songs, so i shall introduce and play a song whih he wrote during the radio show.

Examining Radio Jingle's

Example 1

My first example of a radio jingle is from "The Chris Moyles Show", which in on the BBC radio every morning. The jingle begins with a short buzz, alarm type noise, as if it was a wake up call of sorts for the listener. This also breaks the jingle up from the previous show. It then goes on to a very serene tune, with a high, soft pitch played on smooth instruments, to almost act out a calm, relaxing wake in a fairytale manner through audio. This is also exadurated in a satirical manner as it has sound FX such as birds tweeting, and the magical dust being sprinkled sound. This is to draw the reader in to a relaxed state of mind, and also to establish that it is a morning radio show. This is all soon changed however when suddenly a drum beat is introduced and a much more upbeat and lively tune is being played, which defamiliarises the listener. This act of defamiliarisation is not only to draw the listeners in, but to also add comedy value, as the mockery of the fairytale tune is made clear. This establishes that the show is partly a comedy. Next a voice begins to start singing a song to go along with the upbeat tune. The songs lyrics are humourous (adding to the comedy genre) and change for each day of the week, which gives a certain uniqueness to the jingle. The chorus of the songstaus the same each day however, so that the song is reckognisable. The song eventually ends, however a jingle remains in the background as he introduces the show. Although the clip is very long compaired to what mine must be, it has taught me such things as different notes and sounds create different moods and also that the conventional jingle continues in the background during the introduction of the show in some form, elements which will be helpful when making my jingle.