Target Audience

For my radio show, i am going to need to aim the content at a target audience, so that there is a structure to the show specifically appealing to one demographic, rather than a random collection of content in an attempt to appeal to everyone, which would be messy and unsuccessful.

The target audience of the show effects many elements of the radio show, such as the genre and overall content of the radio show. Elements which it will effect include:

The Opening Jingle - Depending on the genre and target audience, the opening jingle to a radio show can be significantly different, as shown in research to radio jingles. The opening jingle is to set the mood for the programme, and gives the listener mental idea of what the program is about, and the genre etc. This can change such elements as the instruments used (soft, string instruments for a peaceful genre, or heavy drum beat for a rock, exciting genre).

The Presenter - Depending on the target audience of a show, this can influence the presenter. For example, if it was a show about women and there complaints, there is more chance of it being a woman presenter, as it is appropriate for the show, or if was a nature programme, then it would most likely be a person with a soft, pronounced voice, such as David Attemborough, as it is something we signify with nature and nature programs.

The Content (Music, Discussion, etc.) - Probably the feature most effected by the target audience of the radio program is the content. The reason for listeners tuning into that program is because they expect a certain type of material, for example if the target audience was classical music lovers, they would expect discussion about musical pieces, with intervals of classical music pieces, and possibly interviews with composers etc.


The target audience i chose was secondary school children (aged 12-18) such as myself. To find out what type of program they would be most interested in, i did a survey of 100 students. Below are the results:

As you can see the majority of my target audience prefer listening to a radio show about music, so this is what i am going to do.

This is how it is going to effect the elements i mentioned before.

The Opening Jingle - As i am going to base my radio show around new upcoming music in jersey. This means that i have to give the impression of this theme in my opening jingle. I shall use a modern sounding track, quite upbeat to set the mood, using modern instruments such as electric guitar and a drum beat.

The Presenter - The presenter of the show should be quite normal, but with a distinctive voice, so that the show is recognised purely by his voice. He should be quite litterate and pronounced, and knowlegable of the music industry.

The Content - As the brief for the project states, the content of the program must include a radio jingle, a welcome from the presenter, an introduction of a interviewee and a responce, followed by another audio piece. I am going to interview a friend who is interested in music and plays his own songs, so i shall introduce and play a song whih he wrote during the radio show.