Examining Radio Jingle's

Example 1

My first example of a radio jingle is from "The Chris Moyles Show", which in on the BBC radio every morning. The jingle begins with a short buzz, alarm type noise, as if it was a wake up call of sorts for the listener. This also breaks the jingle up from the previous show. It then goes on to a very serene tune, with a high, soft pitch played on smooth instruments, to almost act out a calm, relaxing wake in a fairytale manner through audio. This is also exadurated in a satirical manner as it has sound FX such as birds tweeting, and the magical dust being sprinkled sound. This is to draw the reader in to a relaxed state of mind, and also to establish that it is a morning radio show. This is all soon changed however when suddenly a drum beat is introduced and a much more upbeat and lively tune is being played, which defamiliarises the listener. This act of defamiliarisation is not only to draw the listeners in, but to also add comedy value, as the mockery of the fairytale tune is made clear. This establishes that the show is partly a comedy. Next a voice begins to start singing a song to go along with the upbeat tune. The songs lyrics are humourous (adding to the comedy genre) and change for each day of the week, which gives a certain uniqueness to the jingle. The chorus of the songstaus the same each day however, so that the song is reckognisable. The song eventually ends, however a jingle remains in the background as he introduces the show. Although the clip is very long compaired to what mine must be, it has taught me such things as different notes and sounds create different moods and also that the conventional jingle continues in the background during the introduction of the show in some form, elements which will be helpful when making my jingle.